are genius. for (what seems to me at least) a couple of years they've been running commercials on local tv stations. i know i've asked 'is there a sonic around here?' every time i've seen the commercial.
it's a good way to get it in people's minds. no sonics (yet) BUT commercials. get the fine citizens of connecticut thinking about it and they will have NO CHOICE but to get in their cars and drive on over (once it's actually built and open that is)(on another note, my parents used to bring me to the yankee silversmith and i have fond memories of it)
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